The write-up includes the following:
Pre-Release Promotion:
Target Audience Analysis: Help authors define their ideal readers and understand their preferences.
Content Strategy: Create a content calendar for pre-launch teasers, sneak peeks, and countdowns.
Engagement Techniques: Provide strategies for building anticipation through engaging social media posts, blog updates, and email newsletters.
Advanced Reader Copies (ARCs): Advise on how to distribute ARCs for early reviews and buzz.
Pre-Order Strategy: Develop strategies to encourage pre-orders, potentially with exclusive bonuses or limited-time offers.
Collaborations: Guide authors on seeking partnerships with influencers, bloggers, and podcasters for pre-launch promotion.
Virtual Events: Recommend ideas for virtual launch parties, webinars, or Q&A sessions.
Release Week Promotion:
Launch Day Plan: Produce a coordinated release plan across platforms and channels.
Social Media Blitz: Develop a launch-day social media strategy.
Email Marketing: Deliver a compelling release announcement email template for the author’s use.
Press Releases: Offer advice on crafting press releases and reaching out to local media or book bloggers.
Exclusive Content: Provide ideas for release-week exclusives..
Reader Engagement: Train authors to connect with readers.
Continuing Promotion:
Long-Term Marketing Strategy: Suggest a sustained marketing plan beyond the release week.
Social Media Engagement: Give best practices for how to maintain a consistent and engaging social media presence.
Newsletter Strategy: Give best practices on leveraging author’s mailing list for ongoing engagement.
Guest Blogging and Interviews: Recommend pitching templates for guest blog posts, podcast appearances, or interviews.